In the peaceful southern stretch of Nusa Lembongan, just a few minutes from Dream Beach and the famous Devil’s Tear cliffs, lives a man whose life story mirrors the evolution of the island itself, I Wayan Asan, owner of Pemuntalan Guest House and a respected figure in Lembongan’s hospitality community.
For more than three decades, Wayan has devoted his life to welcoming visitors and creating meaningful island experiences. Starting his career in hospitality at the age of 20, he now stands at 52 and still managing his family-run business with the same warmth and dedication that has earned him lasting relationships with guests and partners alike.
Together with his family, Wayan operates several villas, homestays, a restaurant, and a laundromat, building a well-rounded local enterprise that reflects the island’s growth in tourism and service quality. Yet beyond their existing businesses, the family also holds a valuable 20-ara plot of land in a strategic location near the main road leading to Dream Beach and Devil’s Tear, one of Lembongan’s most visited destinations.
The land offers a unique balance of privacy and accessibility, secluded enough to create a peaceful retreat, yet close to key attractions and accommodations. Wayan envisions the area as a potential site for a private villa enclave or yoga resort, inspired by his personal passion for meditation and holistic living.
“The island has a special energy,” Wayan shares. “When guests come here, they look for peace, not just a place to stay. I want to create something that gives them that feeling.”
Currently, the family is open to leasing the land at IDR 7 million per are for 30 years, offering investors a secure, long-term opportunity to build within one of the island’s most promising zones. Beyond the land’s value, Wayan’s greatest advantage lies in his on-the-ground experience and family network providing reliable operational support for any ongoing future development,
For investors seeking a partnership rooted in trust, experience, and genuine island connection, Wayan and his family represent exactly the kind of collaboration that Bruinsma Coorporation Platform strives to foster. Their combination of hospitality expertise, family integrity, and well-located property presents the perfect foundation for a retreat concept that balances serenity with accessibility.
As Nusa Lembongan continues its steady rise as a lifestyle destination, figures like I Wayan Asan remind us that the island’s greatest strength lies not only in its beauty but in the people who have built its hospitality with care, consistency, and heart.
